Storytime
This commercial feels just like the stories you were told in your childhood. Its all about trust and feeling comfortable.
Challenge
Solution
The commercial works on an emotional level. This makes it accessible to everyone watching it.
A whole living room was built in 3D, and designed to serve the video's purpose wonderfully. Every book, every plant and every poster was designed carefully to make one feel at home and convey modernity at the same time.
Both, images and sound, have an easygoing lightness to them. The mood is warm and bright and you feel like an old friend is telling you about the new phone he loves.
The commercial invites you to listen to what comes next, just as the phone invites you to explore its features. It is comforting not overstimulating. It is open and free, not overwhelming. You feel safe just like with the panic button on the phone.
Market the new emporia bestseller for elderly people who are not really familiar with technology. Make it appealing towards this audience while not being stigmatising. Show off the wide range of features while not overwhelming the audience. Produce it in 9 different languages.
motum Services
• Concept
• 3D modeling
• 3D animation
• Editing
• Sounddesign
• Narration (9 languages)
• Content repurposing
Camera Emulation
To support the cosy atmosphere every frame was processed with 9 different layers. This took off the digital edge and made the piece feel like it was filmed on high quality cinema cameras.
9 Languages
The high quality AI narration was done in 9 languages to make this spot accessible to a broad audience all over the world.
English
German
Italian
French
Dutch
Swedish
Finnish
Danish
Norwegian
Sunset
Light interactions look flawless, because we used a “physically based rendering” workflow. The sunset invites you to bathe in it. And the surfaces hit by the light look like you could touch them. Thanks to high class texture work.
Content repurposing
The main video's impact was multiplied with an extensive content repurposing campaign on social media. Seven powerful clips were extracted and published in two languages and on three platforms for a total of 42 unique eye catchers all over the internet.
